Labubu Dolls Go Viral: Ananya Panday to Boney Kapoor

In the ever-evolving world of internet trends, a new quirky collectible has captured hearts globally — the Labubu doll, also widely known as the Lafufu doll. These small, impish, wide-eyed figurines have quickly risen from niche collectibles to viral sensations. With their unique expressions, oddball charm, and rarity, Labubu dolls are making their way from online communities into the hands of celebrities, collectors, and now, even Bollywood’s elite.

Yes, you heard that right. In a world where trends shift like seasons, Bollywood has officially caught the Labubu fever. And just like that, these cute little dolls are no longer just a Gen-Z toy trend — they’re a celebrity fashion statement, an elite collectible, and a surprising new fixture in paparazzi photos.

What are Labubu or Lafufu Dolls?

Labubu dolls belong to the “The Monsters” collection created by well-known Chinese artist Kasing Lung, under the production of toy company POP MART. These collectible designer toys are a part of the growing art toy culture — a fusion of contemporary art, storytelling, and limited-edition figurines. Each doll carries a distinct expression — mischievous, sad, surprised, or cheeky — and collectors around the world pay a premium for rare editions.

What sets Labubu dolls apart is their limited availability, storytelling background, and cult-like community. They’re not your typical plush toys. Instead, they’re often showcased as part of fashion statements, collectible art, and even luxury accessories. Their price can range from ₹2,000 to ₹40,000 or more, depending on the rarity and edition.

Labubu Takes a Leap into Bollywood

In India, Labubu dolls started gaining traction on Instagram and YouTube — especially among fashion creators and youth influencers. But the trend reached new heights when Bollywood stars and star kids were spotted holding or flaunting them, making it the newest ‘it’ accessory of 2025.

The Viral Moment: Boney Kapoor and Khushi Kapoor

One of the earliest and most talked-about Bollywood sightings of a Labubu doll came in a viral video featuring veteran producer Boney Kapoor and his daughter, actress Khushi Kapoor. The two were seen casually walking with Khushi holding a Labubu doll in hand, paired with her luxury handbag. The clip spread like wildfire across entertainment pages, with fans commenting on the doll’s cuteness — and Khushi’s fashion-forward flair.

This wasn’t just a cute moment. It was a subtle sign of how Labubu dolls are crossing from internet subcultures into high fashion and celebrity life.

Ananya Panday and Urvashi Rautela Join the Trend

Not long after, paparazzi cameras caught glimpses of Ananya Panday and Urvashi Rautela carrying their own Labubu dolls. Whether at the airport, a brunch spot, or during promotions, these actresses were seen pairing their dolls with luxury totes from Dior, Chanel, or Balenciaga, giving the dolls a runway-worthy presence.

For fans, it was a moment of joy — seeing stars embrace something so playful, youthful, and charming. For brands and stylists, it was a trend to bank on.

More Than a Toy: A Status Symbol

So why are grown celebrities carrying toy dolls in public? The answer lies in a blend of nostalgia, exclusivity, and fashion influence.

Labubu dolls are no longer just collectibles; they’ve evolved into cultural symbols. Much like branded handbags or rare sneakers, these dolls are now part of “flex culture.” When paired with high fashion, they signify taste, trend-savviness, and exclusivity.

This phenomenon isn’t unique to India. International celebrities like BLACKPINK’s Lisa and various K-pop idols have been seen with designer toys and art figurines. Bollywood is simply joining this global wave of soft, quirky luxury.

What Makes Labubu So Special?

• Limited Editions: Many Labubu dolls are released in blind boxes or limited runs, making them rare and hard to find.
• Custom Collaborations: Designers often create theme-based Labubu dolls – forest, vampire, sailor, etc.
• High Resale Value: Some rare dolls are resold at 2-3x their original value, attracting collectors and resellers.
• Visual Appeal: With their big eyes, mischievous smiles, and high-quality build, they’re perfect for Instagram aesthetics and reels.

The Trend’s Future in Bollywood

With the internet shaping celebrity fashion faster than ever, trends like Labubu dolls represent a new kind of influence. It’s no longer just about luxury brands – it’s about adding personality and playfulness to style.

Stylists and PR teams are increasingly using unique props like these dolls to make stars stand out. Given Bollywood’s love for everything quirky and glamorous, Labubu dolls could soon become part of photo shoots, brand endorsements, or even movie promos.

Don’t be surprised if you see a future film featuring a Labubu-themed character or merch line. After all, when Bollywood falls for something, it goes all in.